Social Media

UZH's diversity is also reflected in its social media: UZH's main channels on LinkedIn, Instagram, Facebook, X and YouTube, which represent UZH as an overall institution, are managed centrally by the Communications department. Other UZH units operate their own channels.

Overview of UZH's social media channels

The aims of the UZH social media channels are derived from the overall aims and principles of UZH's communications strategy. They apply for the main official channels and also as overarching aims for the social media presence of other UZH units. Status March 2019.

Social Media Strategy UZH (PDF, 135 KB)

Below you will find the 10 most important rules and tips for handling social media at UZH. They apply to all social media profiles run on behalf of UZH or its subunits. Status May 2020.

Social Media Guidelines for UZH Units (PDF, 106 KB)

👉Setting Up a New Social Media Account for a UZH Unit

The following checklist will help you decide whether it makes sense to open a new social media account for a UZH unit, and if so, what it takes to successfully run it. Let us know if you set up a new account so that we can help you connect to the UZH network. 

Checklist (PDF, 75 KB)

Report a new social media account

💡Tips and Tricks for Each Platform

Social Media Cheat Sheet: An Overview (PDF, 135 KB)

LinkedIn Guide for UZH Staff (PDF, 11 MB)

🎬 Social Media Videos

Guide to planning and producing videos for social media channels (PDF, 74 KB)

Netiquette
UZH Corporate Design
UZH Termbase
UZH English Writing Guide
Inclusive Languag (German only)
Audio/Video Equipment Lending
Finding pictures, videos and music