Social Media
UZH's diversity is also reflected in its social media: UZH's main channels on LinkedIn, Instagram, Facebook, X and YouTube, which represent UZH as an overall institution, are managed centrally by the Communications department. Other UZH units operate their own channels.
Social Media Strategy of the University of Zurich
The aims of the UZH social media channels are derived from the overall aims and principles of UZH's communications strategy. They apply for the main official channels and also as overarching aims for the social media presence of other UZH units. Status March 2019.
Social Media Guidelines
Many UZH employees are active users of social media in a personal capacity and like to use these channels to share content from their working lives. This document outlines 10 tips and rules for a professional online presence. These recommendations apply generally, and in particular to personal profiles that are used to share work-related and political content alongside private posts.
Social Media Guidelines for UZH Staff (PDF, 867 KB)
Administrators of social media profiles run on behalf of UZH or its subunits, will find specific guidelines for setting up and operating social media accounts below:
Guidelines for social media accounts of UZH units (PDF, 167 KB)
Tips and Best Practices
👉Setting Up a New Social Media Account for a UZH Unit
The following checklist will help you decide whether it makes sense to open a new social media account for a UZH unit, and if so, what it takes to successfully run it. Let us know if you set up a new account so that we can help you connect to the UZH network.
Report a new social media account
💡Tips and Tricks for Each Platform
Social Media Cheat Sheet: An Overview (PDF, 135 KB)
LinkedIn Guide for UZH Staff (PDF, 11 MB)
🎬 Social Media Videos
Guide to planning and producing videos for social media channels (PDF, 74 KB)